# Walmart Connect DSP
> Walmart Connect DSP is a programmatic demand-side platform that allows advertisers to leverage Walmart's extensive first-party shopper data to reach consumers across the open web. Launched in partnership with The Trade Desk, it enables brands to run off-site display and video campaigns with closed-loop measurement connecting digital ads to both online and physical store sales.
- URL: https://optimly.ai/brand/walmart-connect-dsp
- Slug: walmart-connect-dsp
- BAI Score: 68/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Competitors
- Amazon DSP (https://optimly.ai/brand/amazon-dsp)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Also Referenced By
- Amazon Dsp Aap (https://optimly.ai/brand/amazon-dsp-aap)
## Buyer Intent Signals
Problems: Walmart Ad Center (Manual): Using the standard Walmart Ad Center or manual keyword bidding for basic on-site search ads without advanced programmatic targeting. | Retail Media Agencies: Hiring a specialized retail media agency to manage cross-platform programmatic buying through third-party DSPs like The Trade Desk. | Traditional Retail Marketing: Relying on organic search and basic end-cap promotions within Walmart without digital audience targeting.
Solutions: Walmart retail media platform | Retailer first-party data advertising | best programmatic dsp for e-commerce | Walmart Trade Desk partnership | how to buy ads using Walmart data | Direct Programmatic Buying (The Trade Desk/Amazon DSP): Using The Trade Desk or Amazon DSP to reach similar audiences, though without Walmart's specific first-party off-site integration.