# Walmart Connect Via Trade Desk

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/walmart-connect-via-trade-desk
- **Dataset:** https://optimly.ai/brand/walmart-connect-via-trade-desk.json
- **Markdown:** https://optimly.ai/brand/walmart-connect-via-trade-desk/llms.txt
- **Official website:** https://walmartconnect.com
- **Slug:** walmart-connect-via-trade-desk

## Overview

- **Tagline:** The only DSP that natively integrates Walmart's massive offline and online purchase data with The Trade Desk's programmatic reach.
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

- **Description:** Walmart Connect Via Trade Desk (commonly known as Walmart DSP) is a demand-side platform that combines Walmart's extensive first-party shopper data with the programmatic technology of The Trade Desk. It enables advertisers to launch, manage, and measure digital ad campaigns across the open web while linking ad exposure to actual Walmart sales.
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Walmart DSP
  - Programmatic Display
  - Video
  - and Connected TV (CTV) advertising.
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

- **Pricing:** Usage-based (CPM with managed service or self-service options)
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

## Audience

- **Target industry:** CPG brands, agencies, and non-endemic advertisers seeking retail-informed audiences.
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Amazon DSP (Amazon Marketing Cloud)
  - Roundel (Target) via Index Exchange/Criteo
  - Google Display & Video 360 (DV360)
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

Page last updated 2026-10-04.