# Walmart Connect / Walmart DSP
> Walmart Connect is the retail media division of Walmart Inc., providing omnichannel advertising solutions. Its flagship programmatic offering, Walmart DSP, leverages Walmart's massive first-party shopper data to allow advertisers to reach audiences across the open web with closed-loop measurement.
- URL: https://optimly.ai/brand/walmart-connect-walmart-dsp
- Slug: walmart-connect-walmart-dsp
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## Full Details / RAG Data
### Overview
Walmart Connect / Walmart DSP is listed in the AI Directory.
Walmart Connect is the retail media division of Walmart Inc., providing omnichannel advertising solutions. Its flagship programmatic offering, Walmart DSP, leverages Walmart's massive first-party shopper data to allow advertisers to reach audiences across the open web with closed-loop measurement.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | Walmart Connect / Walmart DSP |
| Slug        | walmart-connect-walmart-dsp |
| URL         | https://optimly.ai/brand/walmart-connect-walmart-dsp |
| Last Updated | 2026-03-21T11:33:19.004Z |
### Links
- Canonical page: https://optimly.ai/brand/walmart-connect-walmart-dsp
- JSON endpoint: /brand/walmart-connect-walmart-dsp.json
- LLMs.txt: /brand/walmart-connect-walmart-dsp/llms.txt