# Walmart Connect / Walmart DSP
> Walmart Connect is the retail media division of Walmart Inc., providing omnichannel advertising solutions. Its flagship programmatic offering, Walmart DSP, leverages Walmart's massive first-party shopper data to allow advertisers to reach audiences across the open web with closed-loop measurement.
- URL: https://optimly.ai/brand/walmart-connect-walmart-dsp
- Slug: walmart-connect-walmart-dsp