# Ward + Gray
> Ward + Gray is a boutique interior design firm specializing in a "haute bohemian" aesthetic for luxury hospitality and residential projects. They are known for high-profile renovations including the Wildflower Farms Auberge hotel and historic New York City residences.
- URL: https://optimly.ai/brand/ward-gray
- Logo: https://logo.clearbit.com/wardandgray.com
- Slug: ward-gray
- BAI Score: 52/100
- Archetype: Misread
- Category: Home & Furnishings
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: Design Agency/Consultancy: Hiring an independent freelance interior designer or a larger corporate design firm. | Self-Design & Direct Sourcing: Sourcing furniture and decor directly from high-end retailers like RH or specialized vintage dealers. | In-house Architectural Software: Using digital architectural planning tools to layout and design spaces without professional aesthetic guidance.
Solutions: haute bohemian interior design firm | NYC luxury hotel designers | interior designers for Wildflower Farms Auberge | historic townhouse renovation designers New York | boutique resort interior design examples