{"name":"Washington State Employees Credit Union","domain":"wsecu.org","url":"https://optimly.ai/brand/washington-state-employees-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Washington State Employees Credit Union (WSECU) is a member-powered, not-for-profit credit union serving people who live or work in Washington.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"description","label":"Description","shape":"text","content":"WSECU provides banking, lending, payment, financial wellness and community-focused services to its members, with statewide branches and access to shared branches and ATMs nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide unparalleled service, help members achieve their financial goals, and invest in the communities that make Washington home.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Harry Zhu is WSECU's CEO. The Board of Directors and Supervisory Committee are made up of members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wsecu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Service-minded, member-devoted, community-focused, approachable and Washington-proud.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Founded by public employees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"WSECU helps Washington members manage everyday banking and pursue larger financial goals, including saving, borrowing, homeownership, financial wellness and account security.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Checking and savings accounts\nShare certificates\nMortgage and home loans\nHome equity lines of credit\nAuto loans\nCredit cards\nMobile and online banking\nFinancial counseling and wellness resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nShare certificates\nHome loans and mortgages\nHome equity lines of credit\nAuto loans\nCash-back and other credit cards\nMobile banking app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not-for-profit credit union with low or no fees; credit card offerings are described as having no annual fees. Rates and APYs vary by product.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and community banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People who live or work in Washington, including WSECU members and those seeking credit union banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Washington residents and workers seeking member-focused, not-for-profit banking, lending, savings, credit card and financial wellness services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday checking and savings\nSaving with share certificates\nBuying or refinancing a home\nAccessing home equity\nFinancing a vehicle\nUsing cash-back or credit-building credit cards\nManaging accounts through mobile banking\nMaking loan payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Support for everyday transactions and long-term financial goals\nAccess to homeownership financing\nAbility to save and earn dividends through share certificates\nConvenient nationwide access through shared branches and ATMs\nMobile management of transactions, transfers, deposits, payments and cards\nAccess to financial counseling and educational resources\nImproved account security and fraud awareness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wsecu.org","updated_at":"2026-11-07T18:49:42.019718+00:00"}]}],"last_refreshed_at":"2026-11-07T18:49:42.028674+00:00","last_changed_at":"2026-11-07T18:49:42.046848+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=def476d4-b502-4736-a964-6c047193599d"}