{"name":"Washington Trust Bank","domain":"watrust.com","url":"https://optimly.ai/brand/washington-trust-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Washington Trust Bank is a privately held, locally invested commercial bank serving personal, business, private banking, and wealth management clients in the Northwest.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"description","label":"Description","shape":"text","content":"Washington Trust Bank is the largest independently owned, full-service commercial bank in the Northwest. Founded in 1902, it provides personal banking, commercial banking, small business banking, private banking, wealth management, lending, financial education, fraud protection, and related services through more than 40 locations in Washington, Idaho, and Oregon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To do what is right for clients and customers, provide tailored financial solutions, invest in local communities, and help individuals and organizations reach their goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Peter F. Stanton, Executive Chairman of Washington Trust Bank and Chairman of the Board and CEO of W.T.B. Financial Corporation; John E. (Jack) Heath III, Chief Executive Officer of Washington Trust Bank and President and Chief Operating Officer of W.T.B. Financial Corporation; Ben Richardson, Chief Financial Officer of W.T.B. Financial Corporation; Washington Trust Bank directors also include Christopher Ackerley, Steven M. Helmbrecht, Jinyoung Englund, Craig Dawson, Mike Lee, John J. Luger, Dennis P. Murphy, Peter Nickerson, and Jeffrey Wright.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://watrust.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relationship-driven, local, knowledgeable, community-oriented, approachable, and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1902","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Spokane, Washington","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Wholly owned subsidiary of W.T.B. Financial Corporation; W.T.B. Financial Corporation is headquartered in Spokane, Washington.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses, corporations, nonprofits, and wealth clients manage money, obtain financing, protect accounts, plan for the future, and make informed financial decisions with locally informed banking expertise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nCommercial banking\nSmall business banking\nPrivate banking\nWealth management\nHome loans and mortgage assistance\nFinancial education and calculators\nFraud detection and prevention","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts, including high-yield checking\nWashington Trust Visa credit cards with Clearly Cash Back rewards\nHome loans and mortgage products\nClosing-cost credit for qualifying home loans\nCommercial banking products and services\nSmall business banking products and services\nPrivate banking services\nWealth management services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Qualifying Washington Trust Visa credit card purchases earn 1.5% cash back. Eligible home-loan borrowers may receive up to $5,000 in lender credit toward qualifying closing costs, subject to eligibility and other conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, personal banking customers, small businesses, large corporations, nonprofit organizations, private banking clients, and wealth management clients throughout Washington, Idaho, and Oregon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Northwest individuals and families needing personal banking, lending, or financial education; small businesses and commercial organizations seeking locally informed banking; and clients with private banking or wealth management needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday checking and banking\nManaging personal finances and earning checking interest\nBuying or refinancing a home\nReducing eligible home-loan closing costs\nBusiness banking and commercial financing\nSmall business financial management\nManaging significant wealth and planning for financial goals\nProtecting personal and business accounts from fraud","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to financial solutions tailored to individual or organizational needs\nLocally informed guidance from bankers who understand Northwest industries and markets\nImproved ability to plan, budget, manage money, and pursue financial goals\nFinancing support for homeownership and business needs\nCash-back rewards on qualifying credit-card purchases\nFraud alerts and greater account protection\nAccess to a full range of personal, commercial, private banking, and wealth management services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://watrust.com","updated_at":"2026-11-07T20:40:19.366726+00:00"}]}],"last_refreshed_at":"2026-11-07T20:40:19.381922+00:00","last_changed_at":"2026-11-07T20:40:19.398813+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=56cc36f7-0584-400e-aabc-01834a65e2a7"}