{"name":"Waterloo Records","domain":"waterloorecords.com","url":"https://optimly.ai/brand/waterloo-records","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Waterloo Records is a music retailer and record store offering vinyl records, CDs, pre-orders, licensed merchandise, and gift cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"description","label":"Description","shape":"text","content":"Waterloo Records operates an online music retail store featuring new and pre-order releases across vinyl and CD formats, along with Waterloo merchandise, licensed merchandise, and gift cards. The brand is associated with Austin, Texas, and states it has been voted Best Record Store in Austin for 43 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://waterloorecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional and product-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps music shoppers find and purchase physical music releases, pre-orders, and related merchandise online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of vinyl records\nOnline retail of CDs\nAlbum pre-orders\nSale of licensed merchandise\nSale of gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vinyl records\nCDs\nNew music releases\nPre-order releases\nWaterloo merchandise\nLicensed merchandise\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are individually priced. Scraped examples range from $5.99 for a Waterloo pin and $10.00 for a gift card to $241.99 for a box set.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music retail and physical media","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music shoppers, record collectors, and fans purchasing physical music and merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking new and collectible music releases on vinyl or CD, plus music-related merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchase vinyl records\nPurchase CDs\nPre-order upcoming album releases\nShop Waterloo merchandise\nPurchase gift cards\nPurchase licensed merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Obtain physical music releases in vinyl or CD formats\nPre-order upcoming releases\nPurchase music-related merchandise and gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waterloorecords.com","updated_at":"2026-11-07T20:23:14.247707+00:00"}]}],"last_refreshed_at":"2026-11-07T20:23:14.261947+00:00","last_changed_at":"2026-11-07T20:23:14.274720+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ca12cc30-4745-41a8-be23-8190f675577c"}