# Waterloo Records

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/waterloo-records
- **Dataset:** https://optimly.ai/brand/waterloo-records.json
- **Markdown:** https://optimly.ai/brand/waterloo-records/llms.txt
- **Official website:** https://waterloorecords.com
- **Slug:** waterloo-records
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Waterloo Records is a music retailer and record store offering vinyl records, CDs, pre-orders, licensed merchandise, and gift cards.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Description:** Waterloo Records operates an online music retail store featuring new and pre-order releases across vinyl and CD formats, along with Waterloo merchandise, licensed merchandise, and gift cards. The brand is associated with Austin, Texas, and states it has been voted Best Record Store in Austin for 43 years.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

## Identity

- **Website:** https://waterloorecords.com
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Voice & tone:** Promotional and product-focused.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps music shoppers find and purchase physical music releases, pre-orders, and related merchandise online.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Core capabilities:**
  - Online retail of vinyl records
  - Online retail of CDs
  - Album pre-orders
  - Sale of licensed merchandise
  - Sale of gift cards
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Products / SKUs:**
  - Vinyl records
  - CDs
  - New music releases
  - Pre-order releases
  - Waterloo merchandise
  - Licensed merchandise
  - Gift cards
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Pricing:** Products are individually priced. Scraped examples range from $5.99 for a Waterloo pin and $10.00 for a gift card to $241.99 for a box set.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

## Audience

- **Target industry:** Music retail and physical media
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Customer base:** Music shoppers, record collectors, and fans purchasing physical music and merchandise.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Ideal customer profile:** Consumers seeking new and collectible music releases on vinyl or CD, plus music-related merchandise.
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Use cases:**
  - Purchase vinyl records
  - Purchase CDs
  - Pre-order upcoming album releases
  - Shop Waterloo merchandise
  - Purchase gift cards
  - Purchase licensed merchandise
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

- **Customer outcomes:**
  - Obtain physical music releases in vinyl or CD formats
  - Pre-order upcoming releases
  - Purchase music-related merchandise and gift cards
Source: Brand's website (https://waterloorecords.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


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```json
{"looking_for":"pricing","gap":"not_found"}
```

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