# WaterSmart VertexOne > WaterSmart VertexOne is a cloud-based customer engagement and data analytics platform designed for municipal water utilities. It utilizes behavioral science and data-driven insights to help utilities improve water efficiency, reduce non-revenue water, and enhance customer satisfaction through digital portals and automated alerts. Now a product line of VertexOne, it integrates with broader utility billing and operational systems. - URL: https://optimly.ai/brand/watersmart-vertexone - Slug: watersmart-vertexone - BAI Score: 62/100 - Archetype: Challenger - Category: Software - Last Analyzed: April 9, 2026 ## Competitors - Badger Meter Beacon (https://optimly.ai/brand/badger-meter-beacon) - Dropcountr (https://optimly.ai/brand/dropcountr) ## Buyer Intent Signals Problems: Manual Spreadsheet Tracking: Cities and utilities use complex Excel workbooks to track consumption and billing data. | Paper-based Billing/Notices: Using traditional paper billing and physical mailers to communicate with residents. Solutions: water conservation software for utilities | utility customer engagement platform | best utility billing software for water districts | behavioral water efficiency programs | cloud-based CIS for water utilities | Generic Legacy ERP: Standard ERP or Oracle/SAP systems not specifically optimized for water utility customer engagement.