{"name":"Waxholmsbolaget","domain":"waxholmsbolaget.se","url":"https://optimly.ai/brand/waxholmsbolaget","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Waxholmsbolaget is public transport on water serving the islands and mainland harbours of Stockholm’s Baltic archipelago.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"description","label":"Description","shape":"text","content":"Waxholmsbolaget, formally Waxholms Ångfartygs AB, operates boat and ferry services throughout the Stockholm archipelago. Its services are part of Stockholm County’s public transport system and run year-round, connecting islands with mainland harbours from Arholma in the north to Landsort in the south.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To shape maritime public transport for a living Stockholm archipelago year-round.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://waxholmsbolaget.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, practical and welcoming, with guidance for residents, visitors and travellers planning archipelago trips.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1869","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Stockholm, Stockholms län, Sweden","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides year-round public water transport connections between Stockholm’s islands and mainland harbours, including travel planning, timetables and passenger information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Year-round boat and ferry services in Stockholm’s archipelago\nPassenger transport between islands and mainland harbours\nGoods transport for private individuals and companies\nTravel planning, route maps and timetables\nCustomer service and travel accessibility information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Boat and ferry transport services\nPassenger tickets and 30-day period tickets\nGoods transport services\nTimetables and route-planning tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website provides ticketing and fare information, including single and return travel options and 30-day period tickets. A temporary discounted 30-day ticket price is listed as SEK 530 for adults and SEK 325 for pensioners, students and youth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Public transport and maritime passenger transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Residents, companies and visitors travelling between islands and mainland harbours in the Stockholm archipelago.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations needing public water transport, passenger connections or goods transport in Stockholm’s archipelago, including residents, visitors and companies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Commuting and local travel between islands and mainland harbours\nPlanning short archipelago excursions or multi-day trips\nTravelling to destinations including Vaxholm, Grinda, Möja, Sandhamn, Utö and Landsort\nAccessing year-round public transport in the Stockholm archipelago\nTransporting goods for private or business purposes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Connections between Stockholm’s islands and mainland harbours\nAccess to the archipelago throughout the year\nTools and information for planning journeys and finding departures\nAbility to travel to archipelago destinations and attractions\nPassenger and goods transport services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://waxholmsbolaget.se","updated_at":"2026-11-07T05:58:02.998269+00:00"}]}],"last_refreshed_at":"2026-11-07T05:58:03.005338+00:00","last_changed_at":"2026-11-07T05:58:03.012748+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b4ad6563-7bd3-49bb-9c9b-35fc1f7a9acd"}