{
  "slug": "wayup-yello",
  "name": "WayUp Yello",
  "description": "WayUp Yello is a talent acquisition platform formed by the 2021 merger of WayUp and Yello. The company provides enterprise-grade tools for campus recruitment, diversity hiring, and early-career talent management, combining a candidate marketplace with a recruitment CRM.",
  "url": "https://optimly.ai/brand/wayup-yello",
  "logoUrl": "",
  "baiScore": 74,
  "archetype": "Challenger",
  "category": "Human Resources Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "handshake",
      "name": "Handshake"
    },
    {
      "slug": "phenom",
      "name": "Phenom"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T13:54:19.869+00:00",
  "verifiedVitals": {
    "website": "yello.co / wayup.com",
    "founded": "2021 (as merged entity); 2008 (Yello), 2014 (WayUp)",
    "headquarters": "Chicago, IL (Yello legacy) / New York, NY (WayUp legacy)",
    "pricing_model": "Enterprise/Custom (Subscription-based) High-volume usage.",
    "core_products": "Recruitment CRM, Campus Recruiting Event Management, Diverse Talent Marketplace, Automated Screening Tools.",
    "key_differentiator": "The only platform that combines a massive pre-vetted marketplace of 6M+ early-career candidates with an enterprise-grade recruiting CRM.",
    "target_markets": "Fortune 500 recruiters, University Relations departments, Diversity & Inclusion officers.",
    "employee_count": "200-500 (estimated combined)",
    "funding_stage": "Private (Later Stage)",
    "subcategory": "Early-Career Talent Acquisition & DEI Software"
  },
  "intentTags": {
    "problemIntents": [
      "how to improve diversity hiring for early career talent",
      "Manual LinkedIn Sourcing: Recruiters manually scouring LinkedIn, niche job boards, and cold-emailing candidates.",
      "Recruitment Process Outsourcing (RPO): Outsourced firms that manage the end-to-end early-career recruitment cycle.",
      "Traditional Campus OCR (On-Campus Recruiting): Focusing only on high-ranking 'target' schools and ignoring broader diversity pipelines."
    ],
    "solutionIntents": [
      "best software for campus recruiting events",
      "WayUp reviews for employers",
      "Legacy ATS Systems: Using general-purpose HRIS or ATS systems that lack specific DEI or campus-event features."
    ],
    "evaluationIntents": [
      "WayUp Yello unified pricing",
      "Yello vs Handshake for enterprise recruiters"
    ]
  },
  "timestamp": 1777650716935
}