# WayUp Yello
> WayUp Yello is a talent acquisition platform formed by the 2021 merger of WayUp and Yello. The company provides enterprise-grade tools for campus recruitment, diversity hiring, and early-career talent management, combining a candidate marketplace with a recruitment CRM.
- URL: https://optimly.ai/brand/wayup-yello
- Slug: wayup-yello
- BAI Score: 74/100
- Archetype: Challenger
- Category: Human Resources Technology
- Last Analyzed: April 11, 2026
## Competitors
- Handshake (https://optimly.ai/brand/handshake)
- Phenom (https://optimly.ai/brand/phenom)
## Buyer Intent Signals
Problems: how to improve diversity hiring for early career talent | Manual LinkedIn Sourcing: Recruiters manually scouring LinkedIn, niche job boards, and cold-emailing candidates. | Recruitment Process Outsourcing (RPO): Outsourced firms that manage the end-to-end early-career recruitment cycle. | Traditional Campus OCR (On-Campus Recruiting): Focusing only on high-ranking 'target' schools and ignoring broader diversity pipelines.
Solutions: best software for campus recruiting events | WayUp reviews for employers | Legacy ATS Systems: Using general-purpose HRIS or ATS systems that lack specific DEI or campus-event features.
Comparisons: WayUp Yello unified pricing | Yello vs Handshake for enterprise recruiters
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## Full Details / RAG Data
### Overview
WayUp Yello is listed in the AI Directory.
WayUp Yello is a talent acquisition platform formed by the 2021 merger of WayUp and Yello. The company provides enterprise-grade tools for campus recruitment, diversity hiring, and early-career talent management, combining a candidate marketplace with a recruitment CRM.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | WayUp Yello |
| Slug         | wayup-yello |
| URL          | https://optimly.ai/brand/wayup-yello |
| BAI Score    | 74/100 |
| Archetype    | Challenger |
| Category     | Human Resources Technology |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-05-01T15:51:56.935Z |
### Verified Facts
- Founded: 2021 (as merged entity); 2008 (Yello), 2014 (WayUp)
- Headquarters: Chicago, IL (Yello legacy) / New York, NY (WayUp legacy)
### Competitors
| Name | Profile |
|------|---------|
| Handshake | https://optimly.ai/brand/handshake |
| Phenom | https://optimly.ai/brand/phenom |
### Buyer Intent Signals
#### Problems this brand solves
- how to improve diversity hiring for early career talent
- Manual LinkedIn Sourcing: Recruiters manually scouring LinkedIn, niche job boards, and cold-emailing candidates.
- Recruitment Process Outsourcing (RPO): Outsourced firms that manage the end-to-end early-career recruitment cycle.
- Traditional Campus OCR (On-Campus Recruiting): Focusing only on high-ranking 'target' schools and ignoring broader diversity pipelines.
#### Buyers search for
- best software for campus recruiting events
- WayUp reviews for employers
- Legacy ATS Systems: Using general-purpose HRIS or ATS systems that lack specific DEI or campus-event features.
#### Buyers compare
- WayUp Yello unified pricing
- Yello vs Handshake for enterprise recruiters
### Links
- Canonical page: https://optimly.ai/brand/wayup-yello
- JSON endpoint: /brand/wayup-yello.json
- LLMs.txt: /brand/wayup-yello/llms.txt