# WayUp Yello
> WayUp Yello is a talent acquisition platform formed by the 2021 merger of WayUp and Yello. The company provides enterprise-grade tools for campus recruitment, diversity hiring, and early-career talent management, combining a candidate marketplace with a recruitment CRM.
- URL: https://optimly.ai/brand/wayup-yello
- Slug: wayup-yello
- BAI Score: 74/100
- Archetype: Challenger
- Category: Human Resources Technology
- Last Analyzed: April 11, 2026
## Competitors
- Handshake (https://optimly.ai/brand/handshake)
- Phenom (https://optimly.ai/brand/phenom)
## Buyer Intent Signals
Problems: how to improve diversity hiring for early career talent | Manual LinkedIn Sourcing: Recruiters manually scouring LinkedIn, niche job boards, and cold-emailing candidates. | Recruitment Process Outsourcing (RPO): Outsourced firms that manage the end-to-end early-career recruitment cycle. | Traditional Campus OCR (On-Campus Recruiting): Focusing only on high-ranking 'target' schools and ignoring broader diversity pipelines.
Solutions: best software for campus recruiting events | WayUp reviews for employers | Legacy ATS Systems: Using general-purpose HRIS or ATS systems that lack specific DEI or campus-event features.
Comparisons: WayUp Yello unified pricing | Yello vs Handshake for enterprise recruiters