{"name":"Wayward","domain":"wayward.com","url":"https://optimly.ai/brand/wayward","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"An AI-powered platform that manages the entire partnership lifecycle, from smart matchmaking and collaboration management to amplifying top-performing content into paid media (Wayward Boost, patent-pending) and real-time performance tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wayward.com","updated_at":"2026-10-04T00:03:37.562000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wayward is an AI-powered partnership marketing platform that helps brands and creators discover collaborations, launch campaigns, and scale trusted recommendations through performance advertising. It aims to bring the entire partnership lifecycle into one platform, from discovery to performance tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wayward.com","updated_at":"2026-10-04T00:03:37.562000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Wayward Connect (marketplace for partnership discovery & execution across Amazon\nWalmart\nand DTC) and Wayward Boost (AI-powered tool to turn creator recommendations into scalable performance ad campaigns across Meta\nGoogle & TikTok).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wayward.com","updated_at":"2026-10-04T00:03:37.562000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Implied free access for creators to join and earn, with a paid model for brands (signup, demo requests). Specific details are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wayward.com","updated_at":"2026-10-04T00:03:37.562000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Brands looking to scale social proof and partnership marketing, and Creators/Influencers/Publishers seeking collaboration opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wayward.com","updated_at":"2026-10-04T00:03:37.562000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:37.562000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=wayward"}