{
  "slug": "waze",
  "name": "Waze",
  "description": "Waze is a community-driven navigation application that provides real-time traffic updates, turn-by-turn directions, and road hazard alerts to help drivers find the optimal route and avoid delays.",
  "url": "https://optimly.ai/brand/waze",
  "websiteUrl": "https://waze.com/",
  "logoUrl": "https://logo.clearbit.com/waze.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Traffic & Navigation Applications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T16:46:27.873Z",
  "verifiedVitals": {
    "website": "https://waze.com",
    "category": "Navigation Software",
    "what_it_does": "Waze provides real-time, crowd-sourced GPS navigation, traffic updates, and alerts for road conditions, hazards, and police activity. It offers accurate ETAs, automatic rerouting based on live traffic, and helps users find the cheapest fuel stations and parking.",
    "core_product": "Waze's core product is a free GPS navigation software application for smartphones and tablets, powered by a crowdsourcing model. It provides turn-by-turn navigation information and route details.",
    "pricing_model": {
      "kind": "free",
      "detail": "Waze is free to download and use. Its revenue is primarily generated through advertising, including location-based ads, promoted search results, and branded pins. Additional revenue streams include service fees from its carpooling product, Bluetooth beacon installations, referral fees, and the sale of aggregated data."
    },
    "parent_ownership": "Waze is owned by Alphabet Inc. through its subsidiary Google, which acquired Waze Mobile in June 2013."
  },
  "intentTags": {
    "problemIntents": [
      "Traffic congestion",
      "Unexpected road hazards",
      "Finding optimal routes",
      "Navigation inefficiencies",
      "Commute delays"
    ],
    "solutionIntents": [
      "Real-time navigation",
      "Traffic avoidance",
      "Community-sourced map updates",
      "Driving directions",
      "ETA accuracy"
    ],
    "evaluationIntents": [
      "Compare navigation apps",
      "Waze features review",
      "Best route planner",
      "Waze vs Google Maps",
      "Waze community updates"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787912816760
}