{
  "slug": "webtrends",
  "name": "Webtrends",
  "description": "Webtrends provides meaningful and customizable digital analytics to measure adoption, user engagement, and usage of Microsoft 365 (including SharePoint) and custom web applications.",
  "url": "https://optimly.ai/brand/webtrends",
  "websiteUrl": "https://webtrends.com/",
  "logoUrl": "https://logo.clearbit.com/webtrends.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Product Analytics Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-17T20:04:48.727Z",
  "verifiedVitals": {
    "website": "https://webtrends.com",
    "category": "Digital Analytics",
    "what_it_does": "Webtrends provides data to measure adoption, user engagement, and usage of Microsoft 365 and custom applications, offering insights to drive adoption, measure engagement, and optimize content.",
    "primary_audience": "Organizations and leading brands across various industries, including finance, healthcare, and high-tech, particularly those using Microsoft 365 (SharePoint) and custom web applications.",
    "core_product": "Webtrends Analytics, which includes customizable dashboards, standard and custom reports, and data flexibility for viewing and exporting data.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Pricing is available upon request through a demo."
    },
    "parent_ownership": null,
    "named_competitors": [
      "Google Analytics",
      "Adobe Analytics",
      "Mixpanel",
      "Matomo"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789923474077
}