{"name":"Weigel’s","domain":"weigels.com","url":"https://optimly.ai/brand/weigel-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned and operated East Tennessee convenience retailer offering fuel, fresh foods, dairy, bakery products, beverages, rewards, and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"description","label":"Description","shape":"text","content":"Weigel’s operates convenience stores, a dairy, and a bakery, providing fuel, food, beverages, locally sourced products, customer rewards, and services across East Tennessee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide quality dairy, food, grocery, petroleum products, goods, and services with exceptional customer service in a fast, friendly environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Family-owned and operated. The site references Billy Weigel and Mr. Weigel in the company’s history and communications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://weigels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, community-oriented, family-focused, and service-driven.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1931","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"3100 Weigel Ln, Powell, TN 37849, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to fuel, fresh food, dairy, bakery items, beverages, groceries, financial services, and vehicle-related services for customers on the go.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Convenience retailing\nGasoline and diesel fueling\nDairy production and bottling\nFresh food preparation\nBakery production\nCoffee and hot drink service\nRewards and loyalty programs\nFleet fuel card services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Weigel’s dairy products and milk\nPrivate-label treats\nFresh foods including pizza, sandwiches, biscuits, and deli items\nBakery products including donuts, muffins, cinnamon rolls, and cookies\nCoffee and cappuccino\nCold drinks\nFrozen drinks\nGasoline","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"My Weigel’s Rewards members can save up to 10¢ per gallon on gas daily. Other product pricing is not specified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Convenience retail, fuel retail, dairy, bakery, and fresh food service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and families in East Tennessee, commuters and travelers, truck drivers, registered rewards members, and businesses with fuel expenses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"East Tennessee consumers seeking convenient fuel, food, beverages, dairy, bakery products, and vehicle services; businesses seeking controlled fuel spending through a fleet card.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying gasoline or diesel\nPurchasing fresh, prepared, or grab-and-go food\nBuying dairy and bakery products\nGetting coffee, cappuccino, cold drinks, or frozen drinks\nEarning fuel discounts and bonus points through My Weigel’s Rewards\nManaging company fuel expenditures with the Weigel’s Fleet Card\nFinding stores by location, amenities, and services\nUsing auto spa, ATM, lottery, propane, electric charging, or truck-stop amenities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to fuel and everyday essentials\nFast and friendly convenience-store service\nAccess to fresh, locally sourced, and Tennessee dairy products\nSavings on gas through rewards\nBonus rewards points through app-based trivia and loyalty engagement\nMore controlled company fuel spending through the Fleet Card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weigels.com","updated_at":"2026-11-06T22:22:47.634595+00:00"}]}],"last_refreshed_at":"2026-11-06T22:22:47.642603+00:00","last_changed_at":"2026-11-06T22:22:47.650174+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0692ca71-76b8-4516-9e8d-a8c6ad59fb9b"}