{"name":"Weißes Rössl","domain":"weissesroessl.at","url":"https://optimly.ai/brand/weißes-rössl","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Romantik hotel on the shores of Lake Wolfgang in St. Wolfgang, Austria, offering accommodation, lake spa, dining, regional experiences, and event facilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hotel Im Weissen Rössl is a historic romantic hotel located directly on Lake Wolfgang in the Salzkammergut. It offers individually styled rooms, suites and holiday apartments, a three-level lake spa, gourmet and lakeside dining, regional activities, and facilities for celebrations, conferences and corporate events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To bring joy to guests and provide a relaxed, memorable holiday through authentic hospitality, wellness, accommodation, cuisine and experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Peter family has run the hotel for five generations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://weissesroessl.at","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Romantic, welcoming, warm, traditional, premium and destination-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"St. Wolfgang am Wolfgangsee, Salzkammergut, Austria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a complete lakeside holiday destination for guests seeking accommodation, relaxation, wellness, dining, regional activities, celebrations or conferences in the Salzkammergut.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Lakeside hotel accommodation\nHoliday apartments and suites\nThree-level lake spa and wellness facilities\nGourmet and traditional Austrian dining\nDirect booking and guest enquiries\nHoliday experiences and regional activities\nCelebrations, conferences and corporate events\nVouchers and holiday packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Single and double rooms\nFamily rooms and suites\nRössl holiday apartments\nLake Spa, including heated lake pool, lakeside whirlpool, indoor pool and saunas\nPoll's Kaiserterrasse gourmet restaurant\nSeerestaurant lakeside restaurant\nDay Spa access\nCelebration and conference services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"No current Rössl package offers are listed on the homepage. Direct bookings advertise a guaranteed best price compared with online platforms and one free parking place per room.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, tourism and travel; restaurant, wellness and events services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Holiday guests, couples, families with children, relaxation seekers, athletes and outdoor enthusiasts, restaurant diners, and private or corporate event guests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a romantic or wellness-focused lakeside hotel in Austria, including couples, families and independent holidaymakers, as well as organizations planning conferences or celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Romantic holidays and couple getaways\nFamily vacations\nWellness and spa breaks\nIndependent stays in holiday apartments\nGourmet dining and lakeside meals\nHiking, cycling, water sports and winter sports trips\nDay spa visits\nBirthdays, baptisms and other private celebrations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Relaxation through lake spa and wellness facilities\nA memorable lakeside holiday in the Salzkammergut\nFlexible accommodation for couples, families and groups\nAccess to gourmet and traditional Austrian cuisine\nConvenient access to regional outdoor and cultural activities\nProfessional support for celebrations and conferences\nDirect-booking benefits including best-price assurance and parking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://weissesroessl.at","updated_at":"2026-11-08T03:21:12.874826+00:00"}]}],"last_refreshed_at":"2026-11-08T03:21:12.881743+00:00","last_changed_at":"2026-11-08T03:21:12.887528+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e41313d0-b05a-4692-8ed2-12eb8ffc3285"}