{
  "slug": "west-surrey-racing-wsr",
  "name": "west-surrey-racing-wsr",
  "description": "West Surrey Racing (WSR) is a highly successful European motor racing team, founded in 1981. Known for its extensive experience and championship pedigree, WSR competes in series such as the British Touring Car Championship (BTCC) and British GT Championship, running factory programs and achieving numerous titles and race victories with prestigious automotive brands like BMW.",
  "url": "https://optimly.ai/brand/west-surrey-racing-wsr",
  "websiteUrl": "https://wsr-racing.com/",
  "logoUrl": "https://logo.clearbit.com/wsr-racing.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Professional Motorsport Teams",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T17:19:31.772Z",
  "verifiedVitals": {
    "website": "https://wsr-racing.com",
    "category": "Motorsports Team",
    "what_it_does": "West Surrey Racing (WSR) is a professional racing team that operates and manages cars in various championships, including the British Touring Car Championship (BTCC) and the British GT Championship. They have a history of success with factory programs for brands like Ford, Honda, MG, and BMW, and have won numerous championship titles and races.",
    "primary_audience": "Motorsports fans, sponsors, and racing drivers.",
    "core_product": "Professional motorsports competition and team management.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Revenue generated through sponsorships, driver contracts, and prize money."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790252096752
}