{"name":"Western & Southern","domain":"westernsouthern.com","url":"https://optimly.ai/brand/western-southern","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Western & Southern is a mutually held financial services group providing life insurance, retirement and investment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"description","label":"Description","shape":"text","content":"Western & Southern Financial Group is a diversified family of financial services companies serving individuals, families, businesses, foundations and nonprofits with insurance, investment and retirement solutions.","source_type":"1p_website","source_label":"Brand's 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website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Human, supportive, dependable, compassionate and focused on long-term financial stability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1888","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Mutually held company and diversified family of financial services companies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers protect their families and businesses, prepare for retirement, grow wealth and secure their financial futures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Life insurance protection and policies\nRetirement planning and solutions\nInvestments and wealth growth strategies\nAnnuities\nPersonal finance education and financial calculators\nFinancial strength and long-term financial services\nSupport for financial professionals and institutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Whole life insurance\nTerm life insurance\nUniversal life insurance\nAnnuities\nRetirement solutions\nInvestment solutions\nCollege savings plans\nPersonal finance resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, including life insurance, retirement and investments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, foundations, nonprofits, policyholders, clients and account owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking life insurance, retirement planning or investment solutions, as well as businesses, foundations and nonprofits with financial protection and planning needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Protecting family financial futures with life insurance\nProtecting a small business with life insurance\nPreparing for retirement\nGrowing wealth through investments\nSaving for college\nPlanning for estate and business needs\nAccessing financial education and planning tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater financial stability and protection\nPreparation for retirement goals\nSupport for long-term wealth growth\nFunding for education expenses\nFinancial security for families and businesses\nConfidence that financial promises can be honored over time","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westernsouthern.com","updated_at":"2026-11-07T06:48:00.626699+00:00"}]}],"last_refreshed_at":"2026-11-07T06:48:00.632513+00:00","last_changed_at":"2026-11-07T06:48:00.639755+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=39501105-8b16-45ad-9726-a341712e474d"}