{"name":"WestJet official site","domain":"westjet.com","url":"https://optimly.ai/brand/westjet-official-site","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Canadian airline and travel booking website offering flights, travel services, rewards, hotels, car rentals and vacation options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"description","label":"Description","shape":"text","content":"WestJet's official website enables guests to search and book flights, manage trips, check in, view flight status, select seats, add bags, access travel support and explore related travel products and rewards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help travelers' stories take off with flights, travel deals and rewarding travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://westjet.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, adventurous, travel-focused and distinctly Canadian.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Simplifies planning, booking and managing air travel while providing access to travel deals, rewards and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Flight search and booking\nOnline check-in\nFlight status tracking\nTrip management\nSeat selection and cabin upgrades\nBaggage information and booking\nTravel changes, cancellations and support\nTravel deals and promotional offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"WestJet flights\nWestJet Rewards\nWestJet Hotels\nCar Rentals\nWestJet Vacations\nWestJet gift cards\nPremium and Business cabin upgrades\nExtended Comfort seating","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Flight fares and promotional prices vary by destination, date, fare type and availability. The site displays one-way fares in CAD on selected routes and notes that prices are subject to change until payment is made and accepted.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Airlines and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers and WestJet guests, including WestJet Rewards members and people booking flights, hotels, car rentals or vacation packages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking to book and manage domestic or international flights, prepare for travel, and earn or redeem WestJet points.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking flights within Canada and to international destinations\nChecking in online before a flight\nChecking flight status\nManaging reservations and guest details\nAdding checked bags and selecting seats\nUpgrading to Premium or Business cabin\nFinding travel deals and discounted fares\nEarning and redeeming WestJet points","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Book flights across Canada and international destinations\nSave time and potentially reduce travel costs through online self-service, advance baggage purchase and promotional fares\nManage seats, bags, upgrades and guest details online\nCheck in online within 24 hours of departure\nTrack upcoming flight status\nEarn, redeem and achieve status through WestJet Rewards\nAccess hotels, car rentals and vacation options alongside flights","source_type":"1p_website","source_label":"Brand's website","source_url":"https://westjet.com","updated_at":"2026-11-07T20:13:19.873490+00:00"}]}],"last_refreshed_at":"2026-11-07T20:13:19.887174+00:00","last_changed_at":"2026-11-07T20:13:19.899112+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=732a94ac-eaa5-44db-8f04-eac8adea4ba9"}