# WestJet official site > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/westjet-official-site - **Dataset:** https://optimly.ai/brand/westjet-official-site.json - **Markdown:** https://optimly.ai/brand/westjet-official-site/llms.txt - **Official website:** https://westjet.com - **Slug:** westjet-official-site - **Categories:** travel-hospitality ## Overview - **Tagline:** Canadian airline and travel booking website offering flights, travel services, rewards, hotels, car rentals and vacation options. Source: Brand's website (https://westjet.com) · 2026-11-07 - **Description:** WestJet's official website enables guests to search and book flights, manage trips, check in, view flight status, select seats, add bags, access travel support and explore related travel products and rewards. Source: Brand's website (https://westjet.com) · 2026-11-07 ## Identity - **Mission:** Help travelers' stories take off with flights, travel deals and rewarding travel experiences. Source: Brand's website (https://westjet.com) · 2026-11-07 - **Website:** https://westjet.com Source: Brand's website (https://westjet.com) · 2026-11-07 - **Voice & tone:** Inspirational, adventurous, travel-focused and distinctly Canadian. Source: Brand's website (https://westjet.com) · 2026-11-07 ## Offerings - **Problem solved:** Simplifies planning, booking and managing air travel while providing access to travel deals, rewards and related services. Source: Brand's website (https://westjet.com) · 2026-11-07 - **Core capabilities:** - Flight search and booking - Online check-in - Flight status tracking - Trip management - Seat selection and cabin upgrades - Baggage information and booking - Travel changes, cancellations and support - Travel deals and promotional offers Source: Brand's website (https://westjet.com) · 2026-11-07 - **Products / SKUs:** - WestJet flights - WestJet Rewards - WestJet Hotels - Car Rentals - WestJet Vacations - WestJet gift cards - Premium and Business cabin upgrades - Extended Comfort seating Source: Brand's website (https://westjet.com) · 2026-11-07 - **Pricing:** Flight fares and promotional prices vary by destination, date, fare type and availability. The site displays one-way fares in CAD on selected routes and notes that prices are subject to change until payment is made and accepted. Source: Brand's website (https://westjet.com) · 2026-11-07 ## Audience - **Target industry:** Airlines and travel Source: Brand's website (https://westjet.com) · 2026-11-07 - **Customer base:** Travelers and WestJet guests, including WestJet Rewards members and people booking flights, hotels, car rentals or vacation packages. Source: Brand's website (https://westjet.com) · 2026-11-07 - **Ideal customer profile:** Travelers seeking to book and manage domestic or international flights, prepare for travel, and earn or redeem WestJet points. Source: Brand's website (https://westjet.com) · 2026-11-07 - **Use cases:** - Booking flights within Canada and to international destinations - Checking in online before a flight - Checking flight status - Managing reservations and guest details - Adding checked bags and selecting seats - Upgrading to Premium or Business cabin - Finding travel deals and discounted fares - Earning and redeeming WestJet points Source: Brand's website (https://westjet.com) · 2026-11-07 - **Customer outcomes:** - Book flights across Canada and international destinations - Save time and potentially reduce travel costs through online self-service, advance baggage purchase and promotional fares - Manage seats, bags, upgrades and guest details online - Check in online within 24 hours of departure - Track upcoming flight status - Earn, redeem and achieve status through WestJet Rewards - Access hotels, car rentals and vacation options alongside flights Source: Brand's website (https://westjet.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.