{
  "slug": "wet-n-wild-beauty",
  "name": "wet-n-wild-beauty",
  "description": "wet n wild Beauty is a cruelty-free beauty brand offering a wide array of affordable makeup products for face, lips, and eyes, as well as tools and accessories. The brand is known for its diverse collections, including collaborations with popular characters.",
  "url": "https://optimly.ai/brand/wet-n-wild-beauty",
  "websiteUrl": "https://wetnwildbeauty.com/",
  "logoUrl": "https://logo.clearbit.com/wetnwildbeauty.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Makeup",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:10.435Z",
  "verifiedVitals": {
    "website": "https://wetnwildbeauty.com",
    "what_it_does": "wet n wild beauty sells a wide range of affordable and cruelty-free makeup products and beauty accessories.",
    "primary_audience": "Consumers seeking affordable and cruelty-free makeup and beauty products.",
    "core_product": "Makeup products including foundation, concealer, powders, blush, bronzer, highlight & contour, lip liner, lip gloss, lip oil, lip color, lip care, eye primer, eyebrow products, eyeshadow, eyeliner, mascara, and nail products.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase individual products, with free shipping offered on orders over $25+. The brand also features sale items."
    },
    "parent_ownership": "Markwins Beauty Brands",
    "named_competitors": [
      "Tower 28 Beauty",
      "MERIT",
      "Kosas",
      "Covergirl",
      "e.l.f. Cosmetics",
      "LA Girl",
      "Essence",
      "Jordana",
      "NYX Cosmetics",
      "BH Cosmetics"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788085885316
}