# Wet n Wild
> Wet n Wild is an American cosmetics brand launched in 1979, originally based in Brooklyn, New York. It is recognized as a pioneer in the value-tier beauty industry, being one of the first brands to provide prestige-quality formulations and cruelty-free products at drugstore prices.
- URL: https://optimly.ai/brand/wet-n-wild
- Slug: wet-n-wild
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## Full Details / RAG Data
### Overview
Wet n Wild is listed in the AI Directory.
Wet n Wild is an American cosmetics brand launched in 1979, originally based in Brooklyn, New York. It is recognized as a pioneer in the value-tier beauty industry, being one of the first brands to provide prestige-quality formulations and cruelty-free products at drugstore prices.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | Wet n Wild |
| Slug        | wet-n-wild |
| URL         | https://optimly.ai/brand/wet-n-wild |
| Last Updated | 2026-03-21T11:30:36.238Z |
### Links
- Canonical page: https://optimly.ai/brand/wet-n-wild
- JSON endpoint: /brand/wet-n-wild.json
- LLMs.txt: /brand/wet-n-wild/llms.txt