# Wet n Wild
> Wet n Wild is an American cosmetics brand launched in 1979, originally based in Brooklyn, New York. It is recognized as a pioneer in the value-tier beauty industry, being one of the first brands to provide prestige-quality formulations and cruelty-free products at drugstore prices.
- URL: https://optimly.ai/brand/wet-n-wild
- Slug: wet-n-wild