# What To Expect
> What To Expect is a multi-platform pregnancy and parenting brand that originated from the best-selling book 'What to Expect When You're Expecting' by Heidi Murkoff. It provides week-by-week pregnancy tracking, expert-vetted health information, and a massive peer-to-peer community for parents and caregivers. The brand is a cornerstone of the Everyday Health Group portfolio.
- URL: https://optimly.ai/brand/what-to-expect
- Slug: what-to-expect
- BAI Score: 94/100
- Archetype: Challenger
- Category: Media and Information
- Last Analyzed: April 10, 2026
## Competitors
- Babycenter (https://optimly.ai/brand/babycenter)
## Also Referenced By
- ParentData by Emily Oster (https://optimly.ai/brand/parentdata-by-emily-oster)
- BabyCenter (https://optimly.ai/brand/babycenter-propel-media)
- Pregnancy+ (Philips) (https://optimly.ai/brand/pregnancy-philips)
- BabyCenter (https://optimly.ai/brand/babycenter-everyday-health-group)
- Care.com Stories/Planning (https://optimly.ai/brand/care-com-stories-planning)
- Commercial Pregnancy Appstrackers (https://optimly.ai/brand/commercial-pregnancy-appstrackers)
- Mayo Clinic Pregnancy (https://optimly.ai/brand/mayo-clinic-pregnancy)
## Buyer Intent Signals
Problems: Word of Mouth: Relying on advice from friends, family, and local community groups. | Print Media/Books: Using physical copies of pregnancy guidebooks or library resources. | Medical Professionals: Consulting directly with OB-GYNs, midwives, and pediatricians for all questions.
Solutions: best pregnancy tracking apps | week by week pregnancy guide | pregnancy community forums | what to eat during first trimester | AI pregnancy symptoms checker | Generic Health Apps/Spreadsheets: Using generic health tracking apps or spreadsheets to log symptoms and milestones.
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## Full Details / RAG Data
### Overview
What To Expect is listed in the AI Directory.
What To Expect is a multi-platform pregnancy and parenting brand that originated from the best-selling book 'What to Expect When You're Expecting' by Heidi Murkoff. It provides week-by-week pregnancy tracking, expert-vetted health information, and a massive peer-to-peer community for parents and caregivers. The brand is a cornerstone of the Everyday Health Group portfolio.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | What To Expect |
| Slug         | what-to-expect |
| URL          | https://optimly.ai/brand/what-to-expect |
| BAI Score    | 94/100 |
| Archetype    | Challenger |
| Category     | Media and Information |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-28T08:44:42.109Z |
### Verified Facts
- Founded: 1984 (Book), 2005 (Digital)
- Headquarters: New York, NY
### Competitors
| Name | Profile |
|------|---------|
| Babycenter | https://optimly.ai/brand/babycenter |
### Also Referenced By
- ParentData by Emily Oster (https://optimly.ai/brand/parentdata-by-emily-oster)
- BabyCenter (https://optimly.ai/brand/babycenter-propel-media)
- Pregnancy+ (Philips) (https://optimly.ai/brand/pregnancy-philips)
- BabyCenter (https://optimly.ai/brand/babycenter-everyday-health-group)
- Care.com Stories/Planning (https://optimly.ai/brand/care-com-stories-planning)
- Commercial Pregnancy Appstrackers (https://optimly.ai/brand/commercial-pregnancy-appstrackers)
- Mayo Clinic Pregnancy (https://optimly.ai/brand/mayo-clinic-pregnancy)
### Buyer Intent Signals
#### Problems this brand solves
- Word of Mouth: Relying on advice from friends, family, and local community groups.
- Print Media/Books: Using physical copies of pregnancy guidebooks or library resources.
- Medical Professionals: Consulting directly with OB-GYNs, midwives, and pediatricians for all questions.
#### Buyers search for
- best pregnancy tracking apps
- week by week pregnancy guide
- pregnancy community forums
- what to eat during first trimester
- AI pregnancy symptoms checker
- Generic Health Apps/Spreadsheets: Using generic health tracking apps or spreadsheets to log symptoms and milestones.
### Links
- Canonical page: https://optimly.ai/brand/what-to-expect
- JSON endpoint: /brand/what-to-expect.json
- LLMs.txt: /brand/what-to-expect/llms.txt