{"name":"Wheelgate Park","domain":"wheelgatepark.com","url":"https://optimly.ai/brand/wheelgate-park","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Wheelgate Park is an East Midlands family theme park, farm and water park offering rides, attractions, animals, indoor and outdoor play, events and family experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wheelgate Park describes itself as the No.1 East Midlands Theme Park, with 30 acres of family activities including rides, slides, an all-inclusive water park, animal experiences, indoor play and seasonal events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide endless adventures and family fun days out where the fun never stops.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wheelgatepark.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, playful, family-focused and promotional, using colourful adventure-oriented language such as “non-stop fun,” “splash-tastic,” and “a magical night awaits.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Mansfield Road, Farnsfield, Newark, Nottinghamshire, NG22 8HX, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Wheelgate Park is operated by Three Post Leisure Park Ltd, trading as Wheelgate Park. The privacy policy also identifies B, B & B Leisure Parks Ltd, trading as Twinlakes Park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides families with a destination for shared entertainment, play, rides, animal experiences and seasonal activities in one venue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Theme park rides and attractions\nFarm and animal experiences\nAll-inclusive water park with rides, slides and water activities\nIndoor and outdoor play areas\nSeasonal and special events\nIlluminated lantern trail experiences\nFood, drinks, fire pits and toasted marshmallows at selected events\nOnline ticket and annual pass sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Day admission tickets\nAnnual passes with unlimited visits and selected event access\nSeasonal events and experiences\nMagic Lantern Festival\nChristmas at Wheelgate and Santa’s Grotto\nCapybara experiences\nTheme park rides and attractions\nFarm and animal experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Family entertainment, theme parks and leisure attractions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families and children seeking days out, rides, play, water activities, animal experiences and seasonal events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children, including parents and guardians looking for an all-day family attraction in the East Midlands; specific attractions also serve little explorers aged 2–6.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family days out\nChildren’s play and physical activity\nTheme park rides and attractions\nWater-based family entertainment\nAnimal and farm visits\nSeasonal celebrations and evening events\nIlluminated lantern trail visits\nAnnual-pass visits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Shared family entertainment and memorable days out\nChildren can play, explore and burn off energy\nAccess to rides, slides, water activities and attractions in one destination\nOpportunities to interact with animals and explore a farm setting\nEvening entertainment through illuminated trails, rides and family experiences\nUnlimited visits for annual-pass holders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wheelgatepark.com","updated_at":"2026-11-07T07:08:10.891064+00:00"}]}],"last_refreshed_at":"2026-11-07T07:08:10.900740+00:00","last_changed_at":"2026-11-07T07:08:10.909206+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1b903673-3314-429f-867f-7eabd4a0bef7"}