{
  "slug": "when-i-work",
  "name": "When I Work",
  "description": "When I Work is a market-leading software platform dedicated to employee scheduling, time tracking, and team communication for the hourly workforce. The platform serves small-to-medium businesses across industries like retail, hospitality, and healthcare, providing tools to reduce labor costs and improve employee accountability.",
  "url": "https://optimly.ai/brand/when-i-work",
  "logoUrl": "",
  "baiScore": 76,
  "archetype": "Challenger",
  "category": "SaaS",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "7shifts",
      "name": "7shifts"
    },
    {
      "slug": "deputy",
      "name": "Deputy"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "hotschedules",
      "name": "HotSchedules"
    },
    {
      "slug": "gusto-time-tracking",
      "name": "Gusto Time Tracking"
    },
    {
      "slug": "planday",
      "name": "Planday"
    },
    {
      "slug": "7shifts-restaurant-focus",
      "name": "7shifts"
    },
    {
      "slug": "ad-hoc-availability-lists",
      "name": "Ad Hoc Availability Lists"
    },
    {
      "slug": "deputy-americas",
      "name": "Deputy Americas"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "bain-capital-double-impact",
    "name": "Bain Capital Double Impact"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T05:19:27.443+00:00",
  "verifiedVitals": {
    "website": "https://wheniwork.com",
    "founded": "2010",
    "headquarters": "Minneapolis, MN",
    "pricing_model": "Subscription (Per-user/month pricing with tiered features)",
    "core_products": "Employee Scheduling, Time Clock, Team Messaging, Labor Distribution Reports",
    "key_differentiator": "Unlike general HR suites, it is purpose-built for the complexities of shift-based hourly work with a heavy emphasis on employee-led mobile functionality.",
    "target_markets": "Retail, Food & Beverage, Healthcare, Hospitality, Services/Agencies",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Workforce Management Software"
  },
  "intentTags": {
    "problemIntents": [
      "how to manage hourly staff schedules mobile",
      "Manual Spreadsheets & Paper Hubs: Using paper calendars, whiteboards, or Excel spreadsheets to track employee hours and shifts manually.",
      "Internal Administrative Management: Assigning an office manager or payroll specialist to handle all communications via text and phone calls without specialized software.",
      "Status Quo / Ad-hoc Scheduling: Relying on ad-hoc communication and verbal agreements, leading to high turnover and scheduling conflicts."
    ],
    "solutionIntents": [
      "best employee scheduling app for restaurants",
      "shift swapping software for small business",
      "hourly employee time clock with GPS",
      "enterprise payroll automation for retail",
      "General Communication Tools: Using general messaging apps like WhatsApp or Slack to coordinate shifts, which lacks specific scheduling logic."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777118518695
}