{"name":"Whitcoulls","domain":"whitcoulls.co.nz","url":"https://optimly.ai/brand/whitcoulls","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"New Zealand retailer offering books, stationery, gifts, toys, games and seasonal products online and in stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"description","label":"Description","shape":"text","content":"Whitcoulls operates an online retail store featuring books, stationery, Christmas products, gift wrap, cards, plush toys, games and other gift items. The website also publishes author interviews, book-related editorial content and product recall notices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://whitcoulls.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Book-focused, promotional, editorial and friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers discover and purchase books, stationery, gifts, toys, games and seasonal products through online and in-store retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product retail\nIn-store product availability\nProduct shipping\nBook discovery and new-release merchandising\nAuthor interviews and editorial content\nProduct recall communication","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books\nStationery\nChristmas products\nGift wrap and gift tags\nGreeting and charity cards\nPlush toys and soft toys\nGames\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-level pricing is displayed on the website, with examples ranging from $3.99 to $44.99 for listed items. Some products are marked in-store only, while others ship in 2–5 working days.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, bookselling, stationery, gifts, toys and games","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for books, stationery, gifts, toys, games and seasonal products, including New Zealand residents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"New Zealand consumers seeking books and book-related products, stationery, gifts, toys, games and seasonal merchandise online or in stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying new-release and bestselling books\nShopping for stationery and book-related merchandise\nBuying Christmas decorations, cards, gift wrap and gift tags\nPurchasing toys, plush products and games\nFinding products available for shipping\nFinding products available in stores\nReading author interviews and book-related editorial content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Purchase books and other retail products online\nAccess products shipped within 2–5 working days when shipping is offered\nIdentify products available in stores only\nDiscover new releases and featured books\nFind seasonal and gift products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://whitcoulls.co.nz","updated_at":"2026-11-08T03:04:44.660599+00:00"}]}],"last_refreshed_at":"2026-11-08T03:04:44.666730+00:00","last_changed_at":"2026-11-08T03:04:44.673228+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=81ae65dd-9744-4515-99af-2a1b5c0f2fb7"}