{"name":"Whole Foods Market (365)","domain":"wholefoodsmarket.com","url":"https://optimly.ai/brand/whole-foods-market-365","is_claimed":false,"categories":["supermarkets-grocery-chains"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"High-standard organic products at a lower price point than name brands, backed by Whole Foods' strict ingredient quality standards and Amazon's distribution network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.530000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Whole Foods Market (365) originally referred to a secondary chain of grocery stores designed to offer lower prices and a streamlined shopping experience compared to the flagship stores. Today, the 365 brand primarily refers to the extensive private-label product line sold throughout all Whole Foods Market locations globally. The physical '365' store concept was integrated back into the main Whole Foods brand in 2019.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.530000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Organic and natural private-label groceries\nincluding pantry staples\nproduce\nand household goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.530000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (Retail grocery pricing)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.530000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Price-conscious organic shoppers, Amazon Prime members, and millennial urban dwellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.530000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Trader Joe's Marketing"},{"url":null,"name":"Sprouts Farmers Market"},{"url":null,"name":"Albertsons/Safeway"},{"url":null,"name":"ALDI (Simply Nature)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://wholefoodsmarket.com","updated_at":"2026-10-04T00:06:12.530000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:12.530000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=whole-foods-market-365"}