# Whole Foods Market (365)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/whole-foods-market-365
- **Dataset:** https://optimly.ai/brand/whole-foods-market-365.json
- **Markdown:** https://optimly.ai/brand/whole-foods-market-365/llms.txt
- **Official website:** https://wholefoodsmarket.com
- **Slug:** whole-foods-market-365
- **Categories:** supermarkets-grocery-chains

## Overview

- **Tagline:** High-standard organic products at a lower price point than name brands, backed by Whole Foods' strict ingredient quality standards and Amazon's distribution network.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

- **Description:** Whole Foods Market (365) originally referred to a secondary chain of grocery stores designed to offer lower prices and a streamlined shopping experience compared to the flagship stores. Today, the 365 brand primarily refers to the extensive private-label product line sold throughout all Whole Foods Market locations globally. The physical '365' store concept was integrated back into the main Whole Foods brand in 2019.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Organic and natural private-label groceries
  - including pantry staples
  - produce
  - and household goods.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

- **Pricing:** Usage-based (Retail grocery pricing)
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Audience

- **Target industry:** Price-conscious organic shoppers, Amazon Prime members, and millennial urban dwellers.
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Trader Joe's Marketing
  - Sprouts Farmers Market
  - Albertsons/Safeway
  - ALDI (Simply Nature)
Source: Brand's website (https://wholefoodsmarket.com) · 2026-10-04

Page last updated 2026-10-04.