{"name":"Wightlink","domain":"wightlink.co.uk","url":"https://optimly.ai/brand/wightlink","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Wightlink provides ferry transportation connecting the mainland United Kingdom with the Isle of Wight through three routes for vehicle and foot passengers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wightlink operates cross-Solent ferry services between southern England and the Isle of Wight, carrying vehicles, foot passengers, bicycles and pets. It also provides travel guidance, frequent-travel passes, discounts and information about Isle of Wight events and attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To connect the Isle of Wight with the mainland, make ferry travel easy and enjoyable, and enrich life on the Island through community, charity, youth, arts and environmental initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wightlink.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, welcoming, informative and family-oriented, with an emphasis on easy travel, memorable experiences and discovering the Isle of Wight.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Wightlink Limited is owned by Basalt Infrastructure Partners and Fiera Infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides reliable and accessible transport across the Solent, helping people travel between the Isle of Wight and mainland southern England by car or on foot, while offering booking guidance, travel support and ways to reduce costs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Cross-Solent vehicle and foot passenger ferry services\nThree ferry routes connecting the Isle of Wight and mainland England\nOnline ferry booking and route search\nVehicle, foot passenger and bicycle ticketing\nSeason Tickets, Multilink Passes and Business Passes for frequent travel\nPet-friendly ferry travel with designated pet areas on car ferries\nAccessible travel assistance and travel guidance\nBest Fare Finder, discounts and special offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Portsmouth–Fishbourne vehicle and foot passenger ferry\nLymington–Yarmouth vehicle and foot passenger ferry\nPortsmouth Harbour–Ryde Pier Head FastCat foot passenger ferry\nVehicle tickets\nFoot passenger and bicycle tickets\nSeason Tickets\nMultilink Passes\nBusiness Passes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ferry travel is advertised from £38 each way with a car. Pricing varies by route, timing, booking date and travel type. The site also lists discounted fares, including a £40-per-leg Sunset Flyer for eligible Isle of Wight residents and a 20% event-related ferry discount for selected events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Passenger ferry transportation and travel services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"The site states that Wightlink brings 4.3 million people together every year. Customers include Isle of Wight residents, visitors and tourists, vehicle travelers, foot passengers, cyclists, families, pet owners, accessible-travel customers, frequent travelers and business travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations needing to travel between the Isle of Wight and mainland southern England, including holidaymakers, Island residents, commuters, families, vehicle owners, foot passengers, cyclists, pet owners and frequent or business travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Traveling by car between the Isle of Wight and mainland England\nTraveling as a foot passenger or cyclist\nVisiting the Isle of Wight for holidays, events, attractions, beaches and outdoor activities\nRegular cross-Solent travel using Season Tickets or Multilink Passes\nTraveling with pets\nTraveling with children\nAccessible travel for passengers with disabilities, reduced mobility or medical conditions\nTraveling to mainland NHS hospital appointments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient connections between the Isle of Wight and mainland southern England\nVehicle crossings in as little as 40 minutes and foot passenger crossings in as little as 22 minutes, depending on route\nEasier and more informed ferry travel through travel advice and booking guidance\nPotential savings through advance booking, Best Fare Finder, passes, railcards, discounts and special offers\nFree pet travel on board\nAccess to onboard facilities including sun decks, lounges, cafés and children’s play areas\nAccessible travel support at ports and on board\nOpportunities to discover Isle of Wight events, attractions and activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wightlink.co.uk","updated_at":"2026-11-07T05:54:44.798144+00:00"}]}],"last_refreshed_at":"2026-11-07T05:54:44.807276+00:00","last_changed_at":"2026-11-07T05:54:44.815375+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=30c0502f-b4ed-4700-a2b4-421cab22b3bd"}