{"name":"Wilderness Scotland","domain":"wildernessscotland.com","url":"https://optimly.ai/brand/wilderness-scotland","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Adventure travel company offering guided, self-guided, private and custom holidays in Scotland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wilderness Scotland offers holidays, journeys and wilderness experiences in the remote and beautiful regions of the Scottish Highlands and Islands. Its trips include walking, cycling, sea kayaking, sailing, photography, wildlife, culture and heritage, and self-drive adventures, with expert guides, handpicked accommodation and travel-planning support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create memorable wilderness experiences through attentive customer service, quality, sustainability, expert guiding and local knowledge.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wildernessscotland.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, adventurous, welcoming and expertise-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2001","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Highland-based team, Scotland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes it easier for travelers to discover Scotland's remote landscapes and wilderness through carefully planned active holidays, guided experiences, accommodation and local expertise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Guided adventure holidays\nSelf-guided walking, cycling and driving tours\nCustom and tailor-made trips\nPrivate group trips\nLast-minute trips with guaranteed departures\nLow-carbon travel\nExpert guiding\nHandpicked accommodation and itinerary planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Small group trips\nLast-minute breaks\nCustom trips\nSelf-guided travel\nPrivate trips\nLow-carbon travel\nWilderness walking tours\nRoad cycling tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Adventure travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers seeking active holidays, wilderness experiences and adventure tours in Scotland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and groups looking for guided, self-guided, private or tailor-made active travel experiences in the Scottish Highlands and Islands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Exploring Scotland's remote Highlands and Islands\nBooking an expert-led small-group adventure\nPlanning a private or tailor-made Scotland trip\nTaking a self-guided walking, cycling or driving holiday\nBooking a last-minute adventure with a guaranteed departure\nTraveling with lower carbon impact\nCombining outdoor activities with local culture, wildlife and heritage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to remote and beautiful parts of Scotland\nA fully planned active travel experience\nExpert guidance from experienced local guides\nHandpicked accommodation and local food recommendations\nFlexible booking options\nA memorable wilderness experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wildernessscotland.com","updated_at":"2026-11-07T05:27:45.423741+00:00"}]}],"last_refreshed_at":"2026-11-07T05:27:45.429848+00:00","last_changed_at":"2026-11-07T05:27:45.435924+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bd57e0e0-88be-472b-b3b7-e3ce3f29967d"}