{"name":"Wire Monkey","domain":"wiremonkey.com","url":"https://optimly.ai/brand/wire-monkey","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Wire Monkey makes bread-scoring lames and accessories for sourdough bakers, manufactured by a small team in Fairfield, Connecticut.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wire Monkey is a family-run, veteran-owned company that designs, makes, and ships bread-scoring lames and related products. Its products include wooden, recycled-material, and circular UFO lames, accessories, kits, and sourdough books.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make beautiful, durable bread-scoring tools at a human pace while supporting the baking community and giving back through charitable collaborations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded and led by Tyler Cartner. The company describes itself as a three-person team and a family-owned business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wiremonkey.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, personal, maker-focused, practical, craft-oriented, and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2018","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Fairfield, Connecticut, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent, family-owned company; no parent company is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps sourdough bakers score dough with greater precision, control, safety, and ease, enabling clean and decorative designs in bread.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing and manufacturing bread-scoring lames\nMaking products from American lumber, recycled paper, food-safe resin, and stainless steel hardware\nManufacturing and shipping products in-house from Connecticut\nDeveloping ambidextrous and ergonomic scoring tools\nProviding lame care guidance, accessories, kits, and warranties\nSupporting baking-related charitable and community organizations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bread lames, including Goose, UFO, UFO Bread Journey, UFO Zero, UFO Nux, UFO Corbeau, UFO Real Bread, and Arc\nLeather lame pouches\nAstra razor blades\nWood pulp bannetons\nLame care products and tools\nLame kits and bundles\nSourdough cookbooks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown on the site include $33.95 for the UFO Real Bread Lame, $36.95 for the UFO Bread Journey Lame, $39.95 for the UFO Corbeau, and $54.95 for the Goose Lame. A UFO Bread Journey kit is listed at $56.95.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Baking and sourdough baking equipment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Sourdough bakers, home bakers, and people seeking tools for decorative bread scoring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Home and artisan sourdough bakers who want durable, ergonomic, precise, and aesthetically distinctive tools for scoring bread.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Scoring sourdough loaves before baking\nCreating intricate and decorative bread designs\nUsing ambidextrous tools for controlled scoring\nSafely storing and replacing razor blades\nMaintaining wooden bread lames with oil\nGifting bread-scoring tools and baking kits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Cleaner and more confident bread scoring\nGreater fine control for artistic designs\nSafer blade handling through retractable blade designs\nComfortable use for both left- and right-handed bakers\nDurable tools designed for long-term use\nAccess to plastic-free and recycled-material options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wiremonkey.com","updated_at":"2026-11-08T02:44:07.476376+00:00"}]}],"last_refreshed_at":"2026-11-08T02:44:07.484768+00:00","last_changed_at":"2026-11-08T02:44:07.491977+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=544bb12c-dc4d-4b28-9950-a423e9a5b2f0"}