{"name":"Wise-formerly-transferwise","domain":"wise.com","url":"https://optimly.ai/brand/wise-formerly-transferwise","is_claimed":false,"categories":["banking","payments-processing"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Real mid-market exchange rate, 100% transparent pricing, high speed (most transfers under 20 seconds), extensive global reach (140+ countries), multi-currency financial management tools, robust security and regulation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wise.com","updated_at":"2026-10-04T00:04:22.574000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wise (formerly TransferWise) is a global technology company providing a platform for fast, secure, and transparent international money transfers, multi-currency accounts, and international debit cards for individuals and businesses. It aims to offer real mid-market exchange rates without hidden fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wise.com","updated_at":"2026-10-04T00:04:22.574000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"International money transfers (to 140+ countries)\nmulti-currency accounts (receive in 22\nhold 40+ currencies)\nWise debit cards for spending abroad\ninterest-earning feature on USD/GBP/EUR balances\nbusiness international accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wise.com","updated_at":"2026-10-04T00:04:22.574000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Transparent, low-cost model based on the mid-market exchange rate with clearly stated fees, often lower than traditional banks, with discounts for larger transfers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wise.com","updated_at":"2026-10-04T00:04:22.574000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individuals (sending money to family/friends, expats) and businesses needing to make international payments and manage money globally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wise.com","updated_at":"2026-10-04T00:04:22.574000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Wells Fargo"},{"url":null,"name":"Chase (US)"},{"url":null,"name":"PayPal"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://wise.com","updated_at":"2026-10-04T00:04:22.574000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:22.574000+00:00","last_changed_at":"2026-10-17T23:47:10.750012+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ee550464-bd14-488b-a380-c6ddc278c63e"}