# Wisecode > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/wisecode - **Dataset:** https://optimly.ai/brand/wisecode.json - **Markdown:** https://optimly.ai/brand/wisecode/llms.txt - **Official website:** https://wisecode.ai - **Slug:** wisecode ## Overview - **Tagline:** Provides transparent and unbiased 'FoodTruth™' by directly identifying ultra-processed foods (UPF) and offering personalized alerts and ingredient breakdowns, ensuring brands cannot pay for better scores. Source: Brand's website (https://wisecode.ai) · 2026-10-04 - **Description:** WISEcode provides consumers with the truth about their food, enabling them to make informed choices through its FoodTruth™ platform. It offers a free mobile app for detecting ultra-processed foods (UPF), personalized allergen and ingredient alerts, pantry management, and detailed food ingredient breakdowns. WISEcode also offers non-UPF verification for enterprise and supports policy initiatives related to food transparency. Source: Brand's website (https://wisecode.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - WISEcode UPF Detector App (for consumers) - Non-UPF Verification (for enterprise) - FoodTruth™ data and insights (for policy makers). Source: Brand's website (https://wisecode.ai) · 2026-10-04 - **Pricing:** Free for consumers (app is free, no ads, no paid scores); undisclosed for enterprise and policy services. Source: Brand's website (https://wisecode.ai) · 2026-10-04 ## Audience - **Target industry:** Consumers (shoppers), Food & Beverage Manufacturers/Brands (enterprise), Policy Makers. Source: Brand's website (https://wisecode.ai) · 2026-10-04 Page last updated 2026-10-04.