{"name":"Wish","domain":"wish.com","url":"https://optimly.ai/brand/wish","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online shopping platform offering products across fashion, baby gear, pet accessories, gadgets, tools, and other categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wish provides an online shopping experience with product discovery sections such as Popular, Express, Deals Hub, Recently Viewed, and Trending. The site supports account access, shopping cart functionality, and a mobile app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://wish.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional and deal-oriented, emphasizing popular products, trending items, and personalized deals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with a single online destination to browse and shop a broad range of products across multiple categories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product browsing and shopping\nProduct discovery through popular, trending, recently viewed, and deals sections\nShopping cart functionality\nUser account login and signup\nMobile app access\nCategorized product catalog","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fashion apparel and accessories\nShoes, bags, and purses\nBaby gear\nPet accessories\nMobile phones and accessories\nOffice products and computer equipment\nHome electronics\nCar electronics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce and online retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for apparel, electronics, baby products, pet accessories, tools, and other general merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for fashion and apparel\nBuying electronics and mobile accessories\nPurchasing baby and pet products\nShopping for tools, gardening equipment, and automotive products\nDiscovering deals and trending products\nShopping through a mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of products in one online shopping destination\nAbility to discover popular, trending, and deal-oriented products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wish.com","updated_at":"2026-11-08T02:34:03.600023+00:00"}]}],"last_refreshed_at":"2026-11-08T02:34:03.622776+00:00","last_changed_at":"2026-11-08T02:34:03.635908+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d45a2f3a-3bc9-4975-a4e3-fe8f7dea772e"}