{"name":"Within","domain":"with.in","url":"https://optimly.ai/brand/within","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Within was an immersive art and storytelling company that created virtual reality stories, augmented reality experiences, and Supernatural, a virtual reality fitness and wellness platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"description","label":"Description","shape":"text","content":"Within built a home for creators to share immersive work, distributing virtual reality stories globally through its app, originally called VRSE. Its projects included cinematic and multiplayer VR experiences, the Wonderscope augmented reality reading app for children, and Supernatural. The Within app shut down in February 2023, and the team shifted its focus exclusively to Supernatural.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help more people find joy in movement and live healthier, more fulfilled lives, with a goal of changing as many lives around the world as possible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Chris Milk and Aaron Koblin, co-founders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://with.in","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Imaginative, personal, immersive, joyful, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Within created meaningful, immersive ways for people to experience stories, connect with creators and one another, and engage in exercise and wellness through virtual and augmented reality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Immersive virtual reality storytelling\nMultiplayer virtual reality experiences\nAugmented reality storytelling and reading experiences\nVirtual reality fitness and wellness\nDistribution of immersive content across VR platforms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Within app, originally called VRSE\nLife of Us\nChorus\nLambchild Superstar\nWonderscope\nSupernatural","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Immersive technology, virtual reality, augmented reality, entertainment, fitness, and wellness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"VR audiences, immersive-storytelling audiences, children and families using Wonderscope, and Supernatural Athletes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking immersive entertainment, interactive storytelling, augmented reality reading experiences, or virtual reality exercise and wellness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching cinematic virtual reality stories\nParticipating in multiplayer virtual reality adventures\nReading augmented reality stories aloud and practicing reading skills\nVirtual reality boxing and cardio workouts\nGuided and non-guided meditation\nCoach-led stretching, mobility, and recovery sessions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to immersive stories from creators around the world\nGreater engagement with interactive and multiplayer experiences\nPractice of empathy and reading skills through augmented reality\nImproved agility, flexibility, mobility, and recovery\nIncreased motivation, confidence, and sense of power in the body\nGreater joy, connection, and focus through immersive exercise and wellness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://with.in","updated_at":"2026-11-07T05:29:02.761996+00:00"}]}],"last_refreshed_at":"2026-11-07T05:29:03.167539+00:00","last_changed_at":"2026-11-07T05:29:03.396883+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=399d6390-a352-487e-b1e5-c450cc7985bd"}