# Within

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/within
- **Dataset:** https://optimly.ai/brand/within.json
- **Markdown:** https://optimly.ai/brand/within/llms.txt
- **Official website:** https://with.in
- **Slug:** within
- **Categories:** media-entertainment

## Overview

- **Tagline:** Within was an immersive art and storytelling company that created virtual reality stories, augmented reality experiences, and Supernatural, a virtual reality fitness and wellness platform.
Source: Brand's website (https://with.in) · 2026-11-07

- **Description:** Within built a home for creators to share immersive work, distributing virtual reality stories globally through its app, originally called VRSE. Its projects included cinematic and multiplayer VR experiences, the Wonderscope augmented reality reading app for children, and Supernatural. The Within app shut down in February 2023, and the team shifted its focus exclusively to Supernatural.
Source: Brand's website (https://with.in) · 2026-11-07

## Identity

- **Mission:** To help more people find joy in movement and live healthier, more fulfilled lives, with a goal of changing as many lives around the world as possible.
Source: Brand's website (https://with.in) · 2026-11-07

- **Founders & leadership:** Chris Milk and Aaron Koblin, co-founders.
Source: Brand's website (https://with.in) · 2026-11-07

- **Website:** https://with.in
Source: Brand's website (https://with.in) · 2026-11-07

- **Voice & tone:** Imaginative, personal, immersive, joyful, and community-oriented.
Source: Brand's website (https://with.in) · 2026-11-07

## Offerings

- **Problem solved:** Within created meaningful, immersive ways for people to experience stories, connect with creators and one another, and engage in exercise and wellness through virtual and augmented reality.
Source: Brand's website (https://with.in) · 2026-11-07

- **Core capabilities:**
  - Immersive virtual reality storytelling
  - Multiplayer virtual reality experiences
  - Augmented reality storytelling and reading experiences
  - Virtual reality fitness and wellness
  - Distribution of immersive content across VR platforms
Source: Brand's website (https://with.in) · 2026-11-07

- **Products / SKUs:**
  - Within app, originally called VRSE
  - Life of Us
  - Chorus
  - Lambchild Superstar
  - Wonderscope
  - Supernatural
Source: Brand's website (https://with.in) · 2026-11-07

## Audience

- **Target industry:** Immersive technology, virtual reality, augmented reality, entertainment, fitness, and wellness.
Source: Brand's website (https://with.in) · 2026-11-07

- **Customer base:** VR audiences, immersive-storytelling audiences, children and families using Wonderscope, and Supernatural Athletes.
Source: Brand's website (https://with.in) · 2026-11-07

- **Ideal customer profile:** People seeking immersive entertainment, interactive storytelling, augmented reality reading experiences, or virtual reality exercise and wellness.
Source: Brand's website (https://with.in) · 2026-11-07

- **Use cases:**
  - Watching cinematic virtual reality stories
  - Participating in multiplayer virtual reality adventures
  - Reading augmented reality stories aloud and practicing reading skills
  - Virtual reality boxing and cardio workouts
  - Guided and non-guided meditation
  - Coach-led stretching, mobility, and recovery sessions
Source: Brand's website (https://with.in) · 2026-11-07

- **Customer outcomes:**
  - Access to immersive stories from creators around the world
  - Greater engagement with interactive and multiplayer experiences
  - Practice of empathy and reading skills through augmented reality
  - Improved agility, flexibility, mobility, and recovery
  - Increased motivation, confidence, and sense of power in the body
  - Greater joy, connection, and focus through immersive exercise and wellness
Source: Brand's website (https://with.in) · 2026-11-07

Page last updated 2026-11-07.

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