{"name":"Wonga","domain":"wonga.com","url":"https://optimly.ai/brand/wonga","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Wonga provides fast online loans in Poland, including short-term loans and installment loans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wonga is an online non-bank lending service offering quick access to short-term and installment loans. Customers can apply online, verify their identity and bank account, and receive funds in as little as 3 minutes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://wonga.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Fast, convenient, reassuring, and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals access additional funds quickly for urgent expenses, planned purchases, or other financial needs through an online application process.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online loan applications\nShort-term lending\nInstallment lending\nIdentity and bank-account verification\nOnline customer account management\nLoan repayment support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Short-term online loans for 61 days\nInstallment loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Short-term loans are available from 100 zł to 6,000 zł for 61 days. Installment loans are available from 500 zł to 15,000 zł. A first short-term loan may be offered at 0% cost, with repayment of the borrowed amount within 61 days. Installment-loan benefits include a free installment, a 7-day repayment deferral, and a cost-free repayment break, subject to the applicable terms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; online consumer lending","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual consumers in Poland who meet Wonga's eligibility and verification requirements, including Polish citizenship, being at least 18 years old, a valid identity document, an active mobile number, an email address, a residential address, and an individual bank account.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults in Poland seeking fast online access to short-term funds or installment financing, particularly for urgent expenses or purchases and who can complete online identity, creditworthiness, and bank-account verification.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Covering urgent or unexpected expenses\nObtaining short-term funds for up to 61 days\nFinancing purchases through monthly installments\nAccessing funds quickly through an online application\nManaging a subsequent loan through a Wonga account","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to funds in as little as 3 minutes\nChoice between short-term and installment borrowing\nA first short-term loan with no additional cost when the applicable 0% offer conditions are met\nFlexible installment-loan benefits, including a free installment, 7-day repayment deferral, and a cost-free repayment break\nOnline application and verification without visiting a branch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wonga.com","updated_at":"2026-11-07T05:32:17.685454+00:00"}]}],"last_refreshed_at":"2026-11-07T05:32:17.692300+00:00","last_changed_at":"2026-11-07T05:32:17.704119+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ed735d44-8030-4671-99a7-773ac11a7fbc"}