{"name":"Woolworth GmbH","domain":"woolworth.eu","url":"https://optimly.ai/brand/woolworth-gmbh","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Woolworth GmbH is a German discount department store chain offering a broad range of affordable everyday products through local stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1879, Woolworth describes itself as the fastest-growing department store chain in Germany. It operates neighborhood stores in Germany and is expanding across Europe, with locations in Germany, Austria, the Czech Republic, Slovakia and Poland referenced on its website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with diverse, useful, high-quality everyday products at fair and affordable prices through stores located close to where they live.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The management team includes Falko John (Chief Logistics Officer), Maksym Lymar (Chief Information Officer), Patrick Theus (Chief Sales Officer), Oliver Penner (Chief Financial Officer), Petr Marek (General Property Manager), Rocco Rausch (General Merchandise Manager Textiles/Softlines), and Maik Wilcke (Chief Merchandise Officer).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://woolworth.eu","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Accessible, practical, community-oriented, value-focused and growth-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1879","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Unna, Germany; the website lists the Corporate Communications address as Mönninghoffs Feld 5, 59425 Unna.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Woolworth helps customers conveniently purchase a wide range of everyday essentials and seasonal goods at affordable prices close to home, without needing to visit distant shopping destinations or rely on e-commerce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating local discount department stores\nRetailing a broad assortment of everyday essentials and seasonal products\nDeveloping and selling own-brand products\nStore expansion across Germany and Europe\nCentral logistics and retail operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Clothing for the entire family\nHousehold goods\nDecorative items\nShoes and leather goods\nDrugstore and cosmetic products\nStationery\nToys\nHome textiles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Discount-oriented pricing with affordable, fair and favorable prices; the website emphasizes high-quality products at budget-friendly prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount retail and department store retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local and neighborhood consumers seeking convenient access to a broad assortment of affordable everyday products, including families and price-conscious shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in urban, district and shopping-center catchment areas who value convenient local shopping, broad product choice and discount prices; Woolworth also targets retail locations in areas with at least 20,000 residents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday household essentials in one local shopping trip\nShopping for clothing and shoes for the family\nPurchasing household, cleaning, cosmetic and personal-care products\nBuying stationery, toys and children's items\nShopping for home textiles and decorative goods\nPurchasing seasonal and promotional merchandise\nBuying snacks and refreshments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to everyday essentials near home\nAbility to purchase a wide range of products in one store visit\nLower-cost shopping through discount pricing\nAccess to products positioned as balancing quality and affordability\nMore local shopping options in city centers, district centers, shopping centers and retail parks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://woolworth.eu","updated_at":"2026-11-07T06:56:01.103063+00:00"}]}],"last_refreshed_at":"2026-11-07T06:56:01.114593+00:00","last_changed_at":"2026-11-07T06:56:01.126705+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fbd18b0b-7eaf-4b5b-a8d7-0db3a2acf0e4"}