{
  "slug": "wordfence",
  "name": "wordfence",
  "description": "Wordfence is a comprehensive WordPress security plugin that provides an endpoint firewall, malware scanner, robust login security features, and live traffic monitoring. It is powered by a dedicated security research team that offers real-time threat intelligence to protect WordPress websites from various digital threats.",
  "url": "https://optimly.ai/brand/wordfence",
  "websiteUrl": "https://wordpress.org/",
  "logoUrl": "https://logo.clearbit.com/wordpress.org",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Web Application and API Security Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T16:51:25.991Z",
  "verifiedVitals": {
    "website": "https://wordpress.org",
    "category": "WordPress security plugin",
    "what_it_does": "Wordfence Security is a comprehensive WordPress security plugin that provides an endpoint firewall, malware scanner, robust login security features, live traffic views, and more. It protects websites from malicious traffic, malware, brute force attacks, and known security vulnerabilities, offering real-time threat defense and monitoring.",
    "primary_audience": "WordPress website owners and administrators",
    "core_product": "Wordfence Security – Firewall, Malware Scan, and Login Security WordPress plugin",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Offers a free version with delayed updates and a Premium version with real-time updates to the Threat Defense Feed, real-time IP blocklist, firewall rules, malware signatures, premium support, country blocking, more frequent scans, and spam/spamvertising checks. Additional tiers like 'Care' and 'Response' are also mentioned."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "Website compromise",
      "Malware infection on WordPress",
      "Brute force login attacks",
      "Website vulnerabilities",
      "Unauthorized access to WordPress sites",
      "DDoS protection for WordPress",
      "Managing security across multiple WordPress sites",
      "Slow security updates",
      "Spam and malicious content on site"
    ],
    "solutionIntents": [
      "WordPress Firewall",
      "Malware scanning and removal",
      "Two-Factor Authentication (2FA) for WordPress",
      "Passkey login for WordPress",
      "Real-time threat intelligence",
      "Centralized WordPress security management",
      "Endpoint security for websites",
      "Vulnerability detection for themes and plugins",
      "IP and country blocking"
    ],
    "evaluationIntents": [
      "Wordfence pricing",
      "Wordfence Premium features",
      "Wordfence vs other WordPress security plugins",
      "Effectiveness of Wordfence firewall",
      "Wordfence support options",
      "Comparison of WordPress security solutions",
      "WordPress security plugin reviews",
      "Wordfence Free vs paid features"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721337834
}