{"name":"Workweek","domain":"workweek.com","url":"https://optimly.ai/brand/workweek","is_claimed":false,"categories":["ad-tech-ad-networks","creator-economy","podcasts","publishing-books-news-magazines","social-media-content-platforms"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Focus on connecting creators with a highly relevant, verified professional audience within their specific industry, enabling deep industry-specific discussions and content without a 'cold start' or need to explain basic concepts. Emphasizes 'who' reads over 'how many'.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://workweek.com","updated_at":"2026-10-04T00:03:50.840000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Workweek is a platform designed for 'practitioner creators' – industry professionals who want to share their expertise through newsletters and podcasts with a highly targeted, verified audience within their specific industry. It enables creators to monetize their content and connect with peers without the need to explain basic industry concepts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://workweek.com","updated_at":"2026-10-04T00:03:50.840000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A content creation and publishing platform for newsletters and podcasts; industry-specific professional networks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://workweek.com","updated_at":"2026-10-04T00:03:50.840000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Creator monetization through revenue share (e.g., ad revenue) and advertising opportunities for B2B marketers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://workweek.com","updated_at":"2026-10-04T00:03:50.840000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Industry practitioners (e.g., HR, Healthcare, Fintech, Marketing, E-commerce leaders) seeking to share knowledge and build a professional audience; B2B marketers looking for targeted advertising opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://workweek.com","updated_at":"2026-10-04T00:03:50.840000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:50.840000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=workweek"}