{"name":"Worthy","domain":"worthy.com","url":"https://optimly.ai/brand/worthy","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online luxury auction marketplace helping individuals sell rings, jewelry, diamonds, and watches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"description","label":"Description","shape":"text","content":"Worthy connects sellers of valuable jewelry and watches with a network of professional buyers through an online auction process. The company evaluates, cleans, photographs, grades, and presents items for auction, with dedicated auction managers supporting sellers throughout the process.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a safe, convenient, and transparent luxury auction marketplace that helps individuals get the best value for their jewelry and watches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://worthy.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Reassuring, transparent, supportive, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"New York offices and secured facilities are mentioned.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Worthy helps individuals sell valuable jewelry and watches efficiently while accessing professional buyers and market-based offers, rather than relying solely on local jewelers or direct sales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online auctions for jewelry, diamonds, rings, and watches\nInitial item review and value estimation\nProfessional cleaning and photography\nGemological and third-party grading and authentication\nSecure, insured shipping through FedEx and Lloyd’s of London coverage\nPersonal auction manager support\nAccess to a network of over 1,000 professional buyers\nReal-time auction and bidding visibility","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Luxury jewelry auction marketplace\nJewelry and watch selling service\nWorthy Women’s Scholarship","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Worthy states that its fees are tied to seller earnings and are charged when the seller earns money. Success fees are deducted from the winning bid; specific rates are referenced as being available in the FAQ but are not provided in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury goods, jewelry resale, and online auctions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals selling diamonds, fine jewelry, rings, and watches; professional jewelry buyers; and, for select items, luxury consumers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking a convenient, transparent way to sell valuable jewelry or luxury watches and maximize their sale proceeds through competition among professional buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Selling rings and diamond jewelry\nSelling fine jewelry and necklaces, bracelets, earrings, or pendants\nSelling luxury watches\nObtaining an initial estimate of an item's potential market value\nUsing a managed, insured shipping and auction process\nAccessing a professional buyer network\nMonitoring bids during an online auction","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Potentially higher offers through competition among professional buyers\nA convenient managed selling process\nProfessional presentation, evaluation, and grading of items\nInsured shipment to Worthy facilities\nVisibility into auction activity and bids\nPayment after a successful sale by check, bank transfer, or PayPal","source_type":"1p_website","source_label":"Brand's website","source_url":"https://worthy.com","updated_at":"2026-11-08T03:20:52.057066+00:00"}]}],"last_refreshed_at":"2026-11-08T03:20:52.089325+00:00","last_changed_at":"2026-11-08T03:20:52.109077+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8a556e15-40a7-4ebf-8968-a24b44161efe"}