{"name":"Wētā Workshop","domain":"wetanz.com","url":"https://optimly.ai/brand/wētā-workshop","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Wētā Workshop is a creative workshop and online retailer offering film and fandom collectibles, apparel, printed art, accessories, and related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wētā Workshop creates and sells collectibles connected to film and entertainment properties. Its products include figures, statues, environments, prop replicas, printed art, clothing, accessories, jewellery, games, books, weapons, costume replicas, and collaborations. The website also references Wētā Workshop’s involvement in the design and physical-effects manufacture of The Lord of the Rings trilogy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Richard Taylor — CEO and Co-founder.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wetanz.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Creative, craft-focused, detail-oriented, and enthusiastic about film worlds and collectibles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables fans and collectors to access and display detailed film- and fandom-inspired collectibles, apparel, art, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Design and physical-effects manufacture for film productions\nSculpting and model making\nMoulding and painting collectible prototypes\nCreating limited-edition figures, environments, prop replicas, printed art, and other merchandise\nOperating an online store and Wētā Cave locations in Wellington and Auckland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Figures and statues\nEnvironments\nProp replicas\nPrinted art\nCreatures\nMaster jewellery and jewellery\nMasters Collection products\nMini Epics and Micro Epics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold through regional online stores with prices shown in local currencies, including USD and NZD. The scraped pages show individual prices ranging from USD $19.99 to USD $399.00 and NZD $27.04 to NZD $1,621.85. Many products are limited editions, and the site supports payment plans for some products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment, film merchandise, collectibles, and experiential tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Film and entertainment fans, collectors, and customers purchasing apparel, art, replicas, and other licensed or fandom merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Collectors and fans seeking detailed, limited-edition film and entertainment merchandise, including figures, environments, prop replicas, printed art, and apparel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Collecting and displaying film and fandom merchandise\nPurchasing limited-edition statues, figures, environments, and prop replicas\nBuying franchise-themed clothing, accessories, books, games, and printed art\nVisiting Wētā Cave locations in Wellington and Auckland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to limited-edition film and fandom collectibles\nAbility to purchase products for collection and display\nAccess to franchise-themed apparel, art, and accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wetanz.com","updated_at":"2026-11-07T07:10:51.160502+00:00"}]}],"last_refreshed_at":"2026-11-07T07:10:51.180273+00:00","last_changed_at":"2026-11-07T07:10:51.193102+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cb21224d-e108-4dd4-872a-d1616715b0a2"}