# X Rite Pantone

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/x-rite-pantone
- **Dataset:** https://optimly.ai/brand/x-rite-pantone.json
- **Markdown:** https://optimly.ai/brand/x-rite-pantone/llms.txt
- **Official website:** https://xrite.com
- **Slug:** x-rite-pantone
- **Categories:** industrial-automation-robotics, industrial-equipment-machinery

## Overview

- **Tagline:** Offers a comprehensive, connected ecosystem that integrates color standards, hardware, software, services, and expertise to ensure consistent, accurate color across the entire workflow and global supply chains, from design to quality control.
Source: Brand's website (https://xrite.com) · 2026-10-04

- **Description:** X-Rite Pantone provides a connected ecosystem of color standards, hardware, software, services, and industry expertise to enable color confidence across entire workflows, reducing waste, improving consistency, and facilitating scaling for various industries.
Source: Brand's website (https://xrite.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Color measurement hardware (spectrophotometers
  - inline measurement devices)
  - color management software (e.g.
  - Autura Ink
  - digital material solutions)
  - Pantone color standards
  - and professional services for color education and consulting.
Source: Brand's website (https://xrite.com) · 2026-10-04

- **Pricing:** Not specified (likely B2B sales, software licenses, service contracts).
Source: Brand's website (https://xrite.com) · 2026-10-04

## Audience

- **Target industry:** Brands and manufacturers in industries such as plastics, print and packaging, paint and coatings, textiles, automotive, building materials, consumer packaged goods, apparel, footwear, and home goods.
Source: Brand's website (https://xrite.com) · 2026-10-04

Page last updated 2026-10-04.