{"name":"Xena Workwear","domain":"xenaworkwear.com","url":"https://optimly.ai/brand/xena-workwear","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Xena Workwear designs stylish, ASTM-certified safety shoes and work boots specifically for women.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"description","label":"Description","shape":"text","content":"Xena Workwear makes women's safety footwear engineered on women's shoe lasts, combining workplace protection, comfort, and feminine design. Its products include steel-toe safety boots and shoes with features such as electrical-hazard protection, slip resistance, static dissipation, water resistance, and impact and compression resistance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower women to step into any role with confidence by creating work boots and safety footwear that do not compromise on safety, comfort, fit, or style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Ana Kraft, Founder; Barbra Wells, Chief Executive Officer; Dmitry Krivochenitser, Chief Operating Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://xenaworkwear.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Empowering, confident, inclusive, practical, warm, and conversational, with an emphasis on women's strength, safety, comfort, and personal style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Xena addresses the lack of professional, comfortable, well-fitting, and stylish safety footwear designed for women's anatomy, helping women avoid bulky men's work boots without sacrificing workplace protection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing safety footwear around women's shoe lasts\nExtensive fit testing for comfort and stability\nDeveloping and integrating ASTM-certified safety features\nProducing steel-toe, electrical-hazard, slip-resistant, water-resistant, and static-dissipative footwear\nHandcrafting footwear with full-grain leather and other performance materials\nProviding fit guidance, exchanges, returns, and customer support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's steel-toe safety boots\nWomen's safety shoes and work shoes\nElectrical-hazard-rated footwear\nStatic-dissipative and ESD safety footwear\nSlip-resistant safety footwear\nWork athletic shoes\nWork socks, insoles, laces, and other footwear accessories\nDigital gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Safety footwear shown on the site ranges from $135 to $210, with examples including the Gravity Safety Shoe at $190, Omega EH Safety Boot at $200, and Rogue EH Work Shoe at $150–$170. Accessories include socks from $19 to $22, insoles at $24, laces at $12, and gift cards from $50 to $200.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Workplace safety and personal protective equipment (PPE), particularly for manufacturing, engineering, construction, warehousing, electrical work, industrial operations, and other demanding industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Women who need safety footwear for demanding work environments, including customers in engineering, manufacturing, construction, warehousing, electrical contracting, healthcare, television production, and related fields. The company also serves individual customers, retailers, and employers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Women working in industrial, construction, engineering, manufacturing, warehouse, electrical, and other safety-regulated environments who need ASTM-certified protective footwear that fits women's feet and can transition between job sites and professional settings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Steel-toe protection on construction and manufacturing job sites\nElectrical-hazard protection for electrical and industrial work\nSlip-resistant footwear for wet and demanding work surfaces\nStatic-dissipative and ESD protection in applicable work environments\nLong workdays requiring comfortable, supportive footwear\nMoving between job sites, factory floors, offices, and meetings without changing shoes\nWomen seeking protective footwear that complements their personal style","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved workplace protection through ASTM-certified safety features\nBetter fit and comfort from footwear engineered on women's lasts\nReduced compromise between safety, professional appearance, and personal style\nSupport for long hours on the feet and demanding terrain\nAccess to women's-specific sizing, width options, and fit guidance\nConfidence to step into traditionally male-dominated work roles while feeling safe and like themselves","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xenaworkwear.com","updated_at":"2026-11-07T20:57:53.316933+00:00"}]}],"last_refreshed_at":"2026-11-07T20:57:53.324652+00:00","last_changed_at":"2026-11-07T20:57:53.332347+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d3a64aaa-1aa9-4e3a-b10b-37bec3248bb8"}