# Xiaomi (including POCO and Redmi) > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Xiaomi is a technology company that provides smartphones and tablets under its main brand and sub-brands Redmi and POCO. It publishes clear policies regarding continuous security updates and maintains an End-of-Life (EOL) product list for its devices. - Business Profile: https://optimly.ai/brand/xiaomi-poco-redmi - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://trust.mi.com/ - Logo: https://logo.clearbit.com/trust.mi.com - Slug: xiaomi-poco-redmi - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Electronics - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Rely on unofficial community support or third-party ROMs for EOL devices.: Users of Xiaomi, Redmi, or POCO devices that have reached End-of-Life (EOL) may seek out unofficial firmware updates or custo | Manually monitor Android Security Bulletins and attempt to apply patches to unsupported devices.: For highly specific or security-critical applications, an organization might try to independently trac Solutions: Xiaomi security update policy | Redmi EOL list | POCO software support