{"name":"XTB","domain":"xtb.com","url":"https://optimly.ai/brand/xtb","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"XTB is an online investment and trading platform offering stocks, ETFs, CFDs, investment plans and interest on uninvested funds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"description","label":"Description","shape":"text","content":"XTB provides self-directed investing and trading through its web platform and mobile app, with access to thousands of financial instruments, market analysis, educational content and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide solutions that enable clients' money to work for them in various ways through one convenient application.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Omar Arnaout — Chief Executive Officer; Filip Kaczmarzyk — Head of Trading; Paweł Szejko — Chief Financial Officer; Jakub Kubacki — Head of Legal Affairs; Bartosz Osiński — Risk Management Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://xtb.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Accessible, educational, technology-focused and risk-aware.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2004","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"XTB gives investors and traders a convenient, self-directed way to access global financial markets, analyze instruments, execute trades and learn about investing through one platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online self-directed investing and trading\nAccess to stocks and ETFs\nCFD trading across forex, commodities, indices and shares\nInvestment Plans for passive investing\nInterest on uninvested funds\nWeb, desktop and mobile trading platforms\nMarket news, research and analysis\nInvestment education and training accounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"XTB web platform\nxStation5\nXTB mobile app\nStocks and ETFs\nCFDs\nInvestment Plans\nInterest on uninvested funds\nISA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Opening an account is free. Stocks and ETFs have 0% commission up to €100,000 monthly turnover, with 0.2% commission above that amount subject to a minimum of £10; a 0.5% currency-conversion cost may apply. Deposits and withdrawals are free. Custody fees are free up to €250,000, then 0.02% per annum with a minimum of £10. Account maintenance is free if at least one transaction is made within 365 days; otherwise, a monthly fee of £10 applies. CFD fees and other charges may apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, online brokerage and investment technology.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"XTB states that it serves more than 3 million clients or investors globally and operates in more than 12 countries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Self-directed retail investors and active traders, including beginners, long-term stock and ETF investors, CFD traders and people seeking educational investment resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Investing in global stocks and ETFs\nActive trading of forex, commodities, indices, shares and other CFDs\nBuilding passive-investing portfolios with Investment Plans\nEarning interest on uninvested funds\nPractising strategies with a demo account\nMonitoring markets and conducting technical and fundamental analysis\nAccessing market news, research and educational courses\nTrading through web, desktop or mobile platforms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 11,900 financial instruments\nAbility to invest and trade through one intuitive app\nFaster access to market prices, analysis and news\nOpportunities to build passive-investing portfolios\nAbility to practise trading without risking personal capital through a demo account\nImproved understanding of financial markets through courses and research\nAccess to customer support five days a week, 24 hours a day","source_type":"1p_website","source_label":"Brand's website","source_url":"https://xtb.com","updated_at":"2026-11-07T19:22:41.411627+00:00"}]}],"last_refreshed_at":"2026-11-07T19:22:41.420677+00:00","last_changed_at":"2026-11-07T19:22:41.429688+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8e678f19-44ef-4db1-89b8-b3109508eae0"}